Branding Strategies / Brand Identity
What is brand strategy?
Brand strategy is the planning, data, and testing to create business perception. Your business is only as good as your client/customers perception & experience of it. In order to get you potential client / customer to support your brand. You must speak to your target audience in their language. Ultimately getting them connected to your brand.
Step 1: Questionnaire / Research
The questionnaire / research is the first step of the process. In order to understand your business goals questions need to be asked, so we can do the proper research. In this step we encourage you to be transparent about your business, and how you want it perceived in your customers eyes.
Know Your Foundation: Understand your brand’s core values, mission, vision, and guidelines. This forms the foundation for your identity.
Step 2: Sketches / Mood Board
Once the questionnaire is returned, the next step is to put ideas on paper based on the answers and research. Also a digital mood board will be made to get a overall feel of your brands visuals. At the
end of this step the main concept will be finished. ( Revisions and feedback is welcomed at this point.)
Step 3: Brand visuals
After step two, the step is selecting brand visuals for your business. By the end of this step brand colors, photo style, fonts, and overall visual message will be clear. Your Brand will have a consistent visual message. ( Revision and feedback is welcomed at this point.)
Step 4: Digital booklet
Once step three is done the next step is compiling all the visuals together. The brand visuals will be placed in a digital booklet called (style guide) for your guidance. The final touches before delivering is at this point. ( No revisions at this point.)
Step 5: Deliverables
The style guide will be delivered in a multiple paged PDF format. You have the option to keep digitally or print. The style guide will help keep your brand visuals intact so the overall brand message will be clear and consistent. Files will be sent to your email. ( Final payment will be at this point.)
MAX ISO
Maxell Carson is the CEO and head trainer of Max Iso. He's trying to expand his fitness training business. His target audience is adult athletes ages 21-40. By giving information about work outs and muscle groups he's able to provide value. Using electric colors, relevant imagery, and language that speaks to his target audience he's able to connect with them. Value and representation is key to establishing a strong brand presents.
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Describe your image
Describe your image
Describe your image
Describe your image