Creative Direction
What is Creative Direction?
Creative direction is a sector of brand development that turns ideas into reality using strategy and creativity. It ensures that all elements of the project are consistent.
Creative direction can include:
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Logos, marketing collateral, product packaging, advertising campaigns, website design, narrative, and visual elements. ( All in one project )
Step 1: Questionnaire / Research
The questionnaire / research is the first step of the process. In order to understand your business goals questions need to be asked, so we can do the proper research. In this step we encourage you to be transparent about your business, and how you want it perceived in your customers eyes. Having a clear direction for the event. will be crucial for its outcome.
Step 2: Sketches / Mood Board
Once the questionnaire is returned, the next step is to put ideas on paper based on the answers and research. Also, a digital mood board will be made to get an overall feel of the overall direction. At the end of this step the main concept will be finished. (Revisions and feedback are welcomed at this point.)
Step 3: Brand visuals
After step two, the step is selecting brand visuals for your business. By the end of this step brand colors, photo style, fonts, and overall visual message will be clear. Your Brand will have a consistent visual message. Bringing all the pieces to the story to life. (Revision and feedback are welcomed at this point.)
Step 4: Digital booklet
Once step three is done the next step is compiling all the visuals together. The brand visuals will be placed in a digital booklet called (style guide) for your guidance. The final touches before delivering is at this point. (Optional) ( No revisions at this point.)
Step 5: Deliverables
At this point the creative direction will be consistent visually. Style guide will be delivered in a multiple paged PDF format. You have the option to keep digitally or print. The style guide will help keep your brand visuals intact so the overall brand message will be clear and consistent. Files will be sent to your email. (Final payment will be at this point.)
Dangerous
Kelly Starr is an award-winning Pop recording artist. Extremely famous, hardworking, and has accomplished a lot at the young age of 23. She is approaching her sophomore album and worried It won't be as big as her debut album. She broke up with her boyfriend and it's affecting her mentally. To make things worse she recently went viral on social media announcing the breakup. Their relationship was a big part of her brand. Shes tired of the awkward interview questions, and tired of the gossip from peers and fans. She decides to address things on her sophomore album. New sound, new theme, and entering a gray area of Danger. This could be DANGEROUS for her career, but also Therapeutic and transforming. She's embracing the DANGEROUS road ahead, and no longer scared of the Uknown.
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