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Logofolio

What is a logo?

 

A logo is an identifier, not a brand! There are many components to a brand. The logo helps connect the client/customer to the brand. the logo is one of the first things your potential client/customer sees when they look at your brand. So, make a great first impression!

 

It’s important to have a logo that matches your brand qualities and stand out from your competitors. To do this takes research, time, planning, and focus. Think of your logos as the intro to an album. Its sets the tone for the album, but it's just a piece of an overall masterpiece.

 

The goal: To design a high-end logo, that connects your target audience to your product/services.

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Step 1: Questionnaire / Reserch

The questionnaire / research is the first step of the process. In order to understand your business goals questions need to be asked, so we can do the proper research. In this step we encourage you to be transparent about your business, and how you want it perceived in your customers eyes.

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Step 2: Sketches / Mood Board

Once the questionnaire is returned, the next step is to put ideas on paper based on the answers and research. Also a digital mood board will be made to get a overall feel of your brands visuals. At the

end of this step the main concept will be finished. ( Revisions and feedback is welcomed at this point.)

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Step 3: Brand visuals

After step two, the step is selecting brand visuals for your business. By the end of this step brand colors, photo style, fonts, and overall visual message will be clear. Your Brand will have a consistent visual message. ( Revision and feedback is welcomed at this point.)

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Step 4: Digital booklet

Once step three is done the next step is compiling all the visuals together. The brand visuals will be placed in a digital booklet called (style guide) for your guidance. The final touches before delivering is at this point. ( No revisions at this point.)

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STep 5: Deliverables

The style guide will be delivered in a multiple paged PDF format. You have the option to keep digitally or print. The style guide will help keep your brand visuals intact so the overall brand message will be clear and consistent. Files will be sent to your email. ( Final payment will be at this point.) 

Logo Variations

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Main logo

The main logo is the main concept. Should be compact in size. Not too horizontal or vertical. Usually main version seen.

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SECONDARY LOGO

The secondary logo is another version of the main logo. Same concept, just small adjustments made. This version is for the booklet covers, posters, programs, and other canvas that have plenty of space.

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HORIZONTAL LOGO

The horizontal logo is usually for space issues. Sometimes the main or secondary logo is too big, and may need to be simplified when put in tight situations. this version is for letterheads, or other stationery design that will be used.

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SYMBOLS / ICONS

Symbols are used for lots of things. Individually they're their own element that can be combined to make a bigger picture. Symbols are used for websites, apps, social media icons, and profile pictures.

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SHIELDS / EMBLEMS

Shield and emblems mean trust and protection. They're used for stamps, stickers, and traditional purposes. Usually for Schools and corporations.

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